It has just been made public on Nielsen's study that has measured the traffic in Spain on the Internet and has made a ranking of the pages most used by the Magi to review and choose your gifts. According to the publication, the most visited is Disney because its page includes games, videos, music, entertainment and travel information, and especially by the Disney Store.
The next page is Toys R Us With its characteristic large specialized warehouse. In third place is Imaginarium With its wide range of educational toys, baby equipment, toy catalogs and this year also a wide range of leisure activities with a focus on the musical. The ranking is completed with Cefa Toys, a company that promotes the amazing initiative of Amazing Christmas. There is also the Spanish Toys and close the list the company Mattel with the Barbie as a fundamental reference. The advanced data of the campaign, pending closure, show that the audience, measured as single users, is as follows:
- Disney: 1,500,000
- ToysRUs: 1,000,000
- Imaginarium: 258,000
- Cefa Toys: 231,000
- Toys: 224,000
- Barbie: 197,000
Yes We compare this ranking with the visits and searches that have been carried out in Peques and Más, especially by isolating the Christmas effect, the following list is obtained:
From the Nielsen ranking there are many coincidences in browsing these pages, especially Imaginarium and Amazing Christmas. In Peques and Más it seems that we talk more about Club Penguin, Lego, Monster High and Clan which also attracts many visits.
It also turns out amazing that The English Court does not have Internet visits in Spain according to Nielsen with the tremendous advertising effort he makes in the media and the pages he has on the Internet. Too I'm surprised that Amazon doesn't appear Nowhere when it looks like it will soon be the big warehouse, yes, also in Spain. At home it seems to me that these Magi have put on boots with Amazon with very reasonable delivery times and with a competitive price.
And you, what pages have you used this Christmas?
