As usual, Mattel are very attentive to social changes, and has shown great capacity for adaptation through its products. Proof of this is that has surprised us again by launching 'Apptivity'.
This is a new Mattel family gaming experience based on the interaction between the toy and the iPad. We are facing a new form of interactive game that invites us to discover new challenges, stories and characters in a safe and fun way. Through innovative technology, Mattel offers the possibility to play on the iPad. By placing the toy on the screen, different game options are unlocked for users and a world of new possibilities opens before them. Mattel's most iconic and multi generational toys come alive and the iPad becomes its new digital world.
The new revolution in the toy sector is defined through the phrase "Toys join the Tablet"
What games do we find in Apptivity?
As an expert in the game, Mattel has made authentic toys allow children around the world to discover fun challenges, new stories and characters through new technologies.
Thus we will find the Sensei throwing fruits and Batman touring the city of Gotham. We will enjoy while Hot Wheels overcome obstacles, and we will laugh out loud when Angry Birds birds become pigs.
Apptivity unites two fun ways to play in a single toy, so children can live a double gaming experience. They have a toy with which they can be entertained and also, can be used together with the iPad to get an even more fun and interactive experience.
From Mattel they inform us that Each toy only interacts with the corresponding application, that they are designed and manufactured so that they do not damage the screens, and that the experience of playing only with the application is not so satisfactory.
The game has been developed only on iOS, and not on Android, although the potential of the latter for future releases is being analyzed. And the applications are in the App Store.
Images | Mattel More information | Mattel In Peques and More | Angry Birds of Mattel also to play at the home table
